Darren Meiste, cases he wrote
- difference from case teaching and traditional teaching
- narrative form(as a story)
- based on a real experience
- teach a student a skill or lesson
- lacks an ending (involvement in the decision-making process)
ex: ask manager, “1 or 2 interesting problems u facing"
ex: lulu.com, 40% research, 40% teaching, 30% ???
- why is writing so hard?
- focus on tech.
- need lots of background to get mgmt problem
- need conflict in case to make ones interesting
- introduce theories
- teaching case to understand the big picture
- Learning with Cases
- focus on tech.
- Five difference cases (gain trust from company u write)
- Field case: KM at Accenture
- Starting Point, senior manage figure out the right governance structure for SharePoint implementation
- Teach Goal, relationship between IT governance and systems
- Data collection,
- interviews
- docs related to decision to implement
- participated in strategic planning session
- follow-on interviews
- Challenges
- need to know the difference between in Lotus Notes and SharePoint
- SharePoint is an evolving tech.
- too much info.
- coping strategies
- kept focus on basic capabilities of tech.
- used diagrams to show how a typical user searches for knowledge
- used a large exhibit to contain SWOT analysis
- A Hacker Attack
- Staring point, no company want to go “on the record" and found an experienced consultant..
- Teaching Goal, …
- Data Collection, …
- Challenges,
- engaging when the company name is made up
- disguise the situation
- realistic
- convey fair detail
- Coping Strategies
- B case, to explain what a consultant would advise
- make story as compelling as possible
- RFID
- Start Point, lack of good cases, lost of info. available on RFID tech. and possible uses
- Teaching Goal, emerging tech.
- Data Collection,
- Challenges, hard to get managers to talk about potential src of competitive advantages
- Coping Strategies, layout benefits and info. of tech., raise managerial concerns in conversation
- Google, Gmail
- Start Point, data privacy
- Teaching Goal,
- Data Collection, public src, time from news story to test usage to release
- Challenges,
- Coping Strategies,
- Golden Tulip
- Start Point, ER and Data flow diagrams
- Teaching Goal,
- Data Collection, simple on presentation lv.
- Challenges, real situation
- Coping Strategies, requirements of a very simple hotel reservation sys
- Ingredients of a great case
- well-developed chronology
- good fit with presentatio
- Great IS case?
- easy to read
- interesting company
- clear decision points
- decision maker about whom the reader cases
- illustrates an IS managerial problems and tech.
- Class Test, >_<~ 麥啦~
- Advice on IS cases
- clear teaching purpose
- available source
- state purpose of technology and it’s general functions, not specific functionality and performance
- tips
- get someone at the company engaged in getting the case done successfully
- case plan and get provisional sign-off. 1-2 pages draft with 1st paragraph, bullet points of key topics and last paragraph and get the company’s agreement to sign this off pending their approval
- understanding purpose of a case. u are not creating a doc to be used as evidence in curt.
- keep it going. get back to the company within week a week or two; they will take longer to get back to you.
- Field case: KM at Accenture
well……………………………………………………………………………………
grading in class ( show analytical content ):
- 3 top (6), 85
- 2 good analysis, 80
- 1 spoke, 70
- 0 awl/silent
- -1 awol, 50
standard conversation with your students in specific topic.
make money in writing cases, so don’t publish in journal ‘case it’s very high cost.
